MoDA's Head of Collections, Zoe Hendon, looks forward to the private view of "A Second Look" at the Hasler Gallery this evening. The exhibition continues until 28th February.
Designers Leigh Cameron and Yemi Awosile used colour charts and examples of printed paper as the starting point for their work at the Hasler Gallery. Their brief was to develop a piece or body of work inspired by the Silver Studio and Hasler collections, both of which are housed at the Museum of Domestic Design & Architecture (MoDA), Middlesex University.
Leigh Cameron’s work explores concrete, & the idea of challenging our perceptions of this ancient material. His work straddles the artistic, industrial & commercial, through a variety of different scales & forms from public art & furniture to smaller, more domestic pieces including jewellery.
Yemi Awosile presents “The Packaging Series” a new range of textiles accessories designed to celebrate print and process in everyday materials. It is inspired by paper-based ephemera collected by graphic designer Charles Hasler during the 1960s. This new body of work plays of the juxtaposition of form and function and the interactive nature of packaging.
On first appearance, the sources they used as inspiration - colour charts and examples of printed paper - seem like quite a mundane choice, the kind of everyday design which is often overlooked or thrown away. But it was in this area that Charles Hasler sought inspiration. He was an avid collector of everyday objects, some of which he incorporated and transposed into his own work as a graphic designer. Leigh and Yemi follow his path, showing that taking a second look at seemingly insignificant things can take you on a productive and at times unexpected journey. Their process of exploration contains a kind of alchemy, making the familiar no longer feel familiar.
This commission is a collaborative project initiated by the North Finchley Town Team in a joint venture with the Museum of Domestic Design and Architecture (MoDA), part of Middlesex University; funded by the Mayor’s Office Outer London Fund and the London Borough of Barnet.
The Hasler Gallery has been established to support creative practice in Barnet through the exhibition of work made by individuals and institutions based in the area. It is part of a wider regeneration programme, “Ten Grand Arcade,” which has seen the North Finchley Town Team take over 3 units in the local 1930’s Grand Arcade. In the process the Town Team has worked with the London Borough of Barnet to restore the building to its former glory, making it easier to identify its rich historical character; the original tiling and art deco shop shops are a few of its charms. By placing the arts within the wider regeneration project for North Finchley, the NFTT hopes to support and build on the growing creative industries sector within the Borough.
The programme and gallery is funded through the Mayors Office Outer London Fund and the generous support of the London Borough of Barnet. The North Finchley Town Team comprises a group of interested and active local practitioners, business owners and residents seeking to make a positive impact on their local community (www.mynorthfinchley.co.uk).
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Address: The Hasler Gallery, Grand Arcade, North Finchley, N12 0EH