Friday, 3 February 2012

MoDA Online

MoDA's website is still in the final stages of development; it should be ready in the next few weeks after what feels like endless delays. Thank you for your patience, and let's hope it will be worth the wait!

In the meantime, object records from the museum'scollections are already being shared online in various ways, notably through a website called 'Exploring Twentieth Century London'. This site brings together objects from a number of museums across London, to tell the story (or rather stories) of the century in away that no single museum would be able to do on its own. The site is well worth a look; you'll find some of MoDA's objects in the sections related to the home and suburbia, as well as loads of interesting stuff from elsewhere. You can browse by theme, by decade, or by geographical area.

page from 'Beautility' furniture catalogue, 1958
Museum of Domestic Design & Architecture (BADDA219)

Interestingly,the record which gets most 'hits' each month by users of the site is a furniture catalogue from MoDA's collection; the 'Beautility' furniture catalogue from1958. I have no idea why this should be receiving so much interest. If anyone has any thoughts on the reasons for the remarkable popularity of this object, I'd be fascinated to hear them!


  1. I think the large number of hits on the "Beautility" page may be attributed to the lack of information elsewhere on the web about this company. I myself was searching for history about the company. I see a lot of Beautility furniture pieces for sale and auction on the web.

  2. Thanks for your comment - yes you are probably right. Perhaps we need to find someone to do some in-depth research about this company; it's something I will think about - thanks!

  3. I agree. I have come across a rather stylish dining table and wanted to know a bit more about it and the company and this is the best source of information. There is a stub article on Wikipedia now though. By coincidence the table appears to be the one on the brochure.
    Simon G