Petal Power: Floral fashion and women designers at the Silver Studio 1910-1940
by Keren Protheroe
We are pleased to announce that the book to complement our
Petal Power exhibition is now available. We are so excited with it that we are giving away a copy for free! See below for details about the competition and how to order your own copy. But first some information about the book to whet your appetite.
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| Museum of Domestic Design & Architecture (SD1578) |
The book examines the work of women employed by the Silver Studio of design between 1910 and 1940. The
Silver Studio produced designs for many of Britain’s most fashionable retailers and respected manufacturers, including
Liberty & Co,
Selfridges,
AH Lee & Sons, and Graftons Fabrics.
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| Museum of Domestic Design & Architecture (SD937) |
Between 1910 and 1940, thanks largely to its female workers, the Studio established a reputation for producing designs for dress prints alongside its existing work for furnishing fabrics. The hand-drawn and painted textile designs produced by the Silver Studio’s women designers map the floral trends for printed cottons, silks, chiffons and rayons which were the fashion fabrics of inter-war England.
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| Museum of Domestic Design & Architecture (SD1454) |
The book can be ordered by sending a cheque payable to MUV LTD to the address below for £7.50 & £2.25 post & packing. If you prefer to pay by credit or debit card please call and leave your contact details and someone will call you back.
For a chance to win a copy of Petal Power answer the following question:
In ‘Petal Power’ who were the female designers employed by?
Choose from the following three answers:
A. Silver Factory
B. Silver Studio
C. Gold Mine
Email your answer to
moda@mdx.ac.uk by 5pm on 30th November 2011 with Petal Power Book as the message title.
Book details:
· Paperback – 42 pages
· Illustrations in colour
· Publisher: Museum of Domestic Design & Architecture (Nov 2011)
· Language English
· ISBN-13: 978-0-9565340-1-9
· Product Dimensions: 21 x 15 x 0.5 cm
Museum of Domestic Design & Architecture, Middlesex University,
MoDA Collection Centre, 9 Boulevard Drive,
Beaufort Park, London NW9 5HF
Telephone: 020 8411 5244
The Petal Power exhibition is the first of MoDA’s touring exhibitions and was launched at the Knitting & Stitching Show in Alexandra Palace in October and soon to
tour to other venues. From visitor comments received at the show, we know that many of you really enjoyed our exhibition and expressed an interest in the book. Well the book is now available to you and to everybody else. We look forward to receiving both your competition entry and your book order.